The benefits of pro bono work to your business

By Israel Tannenbaum; Partner, Withum (HLB USA)

Pro bono work, offering professional services at no charge or a reduced fee, has long been a staple of the legal world. But its impact reaches far beyond the courtroom. More businesses across diverse fields—finance, tech, consulting, healthcare—are embracing pro bono efforts. Discover how by creating social value through community partnerships, you can build upon your corporate culture and boost recruitment and retention. 

Employee retention and recruitment 

In the competitive landscape of talent acquisition, businesses face the ongoing challenge of attracting and keeping top performers. Pro bono work can be a game-changer. With millennials and Gen Z seeking more purpose-driven careers, offering them meaningful community work can skyrocket job satisfaction and loyalty. 

A recent survey revealed that 70% of millennials would remain at their job for at least five more years if their employer shows strong social responsibility. By weaving pro bono work into your company ethos, you can attract socially conscious talent and cut down turnover rates. 

The ‘S’ in ESG 

Getting involved in pro bono work can improve a company's social responsibility profile as part of an overarching ESG strategy. When companies commit resources to pro bono activities, they're not just ticking a box—they're showing real dedication to social equity and community support, which are big parts of the social side of ESG. 

This proactive move does wonders for building goodwill, and fuels sustainable practices by meeting societal needs without depleting financial resources. As ESG factors become crucial in business assessments, embracing these values through pro bono work sets a company apart as a leader in ethical and sustainable practices.  

Corporate culture 

Imagine a workplace where purpose and community spirit thrive—pro bono work can make this a reality. When employees collaborate on pro bono projects they create stronger bonds and camaraderie, resulting in a more united and driven workforce. 

Supporting nonprofits not only highlights your company's dedication to social causes but also bolsters your brand, appealing to employees and clients alike. This commitment uplifts morale and instils pride and belonging in your team. 

Thought leadership 

By offering your skills to nonprofits, you not only showcase your expertise but also your dedication to positive change. Sharing insights and unique solutions developed during pro bono projects can demonstrate a deep understanding of specific industry challenges and build credibility and trust within the community 

This leadership can unlock opportunities for speaking engagements, media features, and valuable networking chances. Sharing your pro bono insights through blogs, social media, and industry publications can also increase your visibility and credibility. 

Diverse experience 

Pro bono work offers a treasure trove of unique challenges and opportunities, distinct from everyday business tasks. These experiences nurture employees' skills, offer new perspectives, and help them adapt to different environments. Imagine a consulting team crafting a campaign for a cause they’re passionate about, gaining exposure to new audiences, innovative strategies, and creative solutions. These diverse experiences enrich employees' skills and propel their professional growth. 

Networking opportunities 

Pro bono work opens up exceptional networking possibilities for your business. By teaming up with nonprofits, government bodies and other enterprises, you can expand your professional network and build invaluable relationships. These connections might lead to future collaborations, referrals, and business ventures. 

Engaging in pro bono projects can introduce your company to potential stakeholders who resonate with your values and appreciate your social responsibility commitment. Building a network of like-minded individuals and organisations not only enhances your company's reputation but also unlocks new opportunities. 

Let HLB guide you 

At HLB, we believe in the power of pro bono work to transform businesses and communities alike. Our Corporate Social Responsibility (CSR) strategy is designed to help our firms around the world positively impact their communities while garnering the numerous benefits of pro bono work. 

If you're considering incorporating pro bono work into your business strategy, we invite you to reach out to us. Our team can provide advice, guidance, and opportunities to get involved in meaningful projects. Together, we can create a brighter future for your business and the communities you serve.